Marketing Tips to Increase Your App Downloads

Carrie LaChance's Avatar

Carrie LaChance

10 Jul, 2018 04:00 PM

Increasing the number of app downloads is the concern of many. But how? Mobile app development is no longer considered a far-off endeavor. With over 2 million apps on both Google Play Store and Apple Store, there are numerous of apps for people to choose from so, how does yours get on top of the pile?

Most mobile app developers tend to forget that devising a strong marketing strategy to drive user traffic is highly important. The strategy followed by many of the top mobile application companies is to perform mobile app store optimization. It is implemented for companies to reach their target audience and retain user traffic. But marketing experts suggest that with heaps of app existing on the app store, mobile app optimization not always brings about higher rankings.

What other tools and techniques exist to optimize mobile applications?

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