Goal

Padma’s AdWords dashboard might look something like this:

| Terms | CTR last 10 mins | Price/1000 impressions |

| ---- | ----: | ----: |

| Bitcoin | 0.012 | $50 |

Padma is not going to get much sleep. The reason is that there is always breaking news about crypto currencies, so the search terms with the highest CTRs keep changing. She finds

Attention

Need

Satisfaction

Visualization

Action